INFLUENCE OF PUBLIC PARTICIPATION ON THE PERFORMANCE OF CORPORATE SOCIAL RESPONSIBILITY PROJECTS IN MANUFACTURING FIRMS IN KENYA
Abstract
The involvement of communities in corporate social responsibility efforts is considered a necessity. Although there are many benefits associated with community participation in corporate social responsibility activities, many organizations do not involve these communities and when they do it is for the organizations selfish reasons. Therefore, this study sought to examine the influence of public participation on the performance of corporate social responsibility projects in manufacturing firms in Kenya. The study also sought to examine the influence of public consultation and public relationship management on the performance of Corporate Social Responsibility Projects in manufacturing firms in Kenya. A descriptive design was adopted in this study. The study population included all the Kenyan manufacturing companies and the target population was all the manufacturing firms in Nairobi County registered with Kenya Association of Manufacturers. The respondents of the study were 248 project managers and community representatives in CSR projects by manufacturing firms in Nairobi County. The sample size was determined by use of Slovin’s Formula. Stratified random sampling method was used to choose a sample size of 153. The study used both primary and secondary data. Secondary data was got from reports on CSR projects done in the past. Primary data was obtained by use of semi-structured questionnaires. Data from the close ended questions was analysed by use of inferential and descriptive statistics with the help of Statistical package for social sciences (SPSS version 22). Descriptive statistics included percentages, mean, standard deviations and frequency tables. The findings were represented in tables. The relationship between the independent variables and dependent variable was analyzed by use of correlation analysis and multiple regression analysis. Findings established that; there was a positive correlation between public consultation public relationship management with project performance. The study recommended that training and capacity building programs are needed in which facilitators who are identified and trained by the companies can interact with and exchange ideas with local communities and, at the same time, instill new ideas.
Key Words; Public Participation, Public Consultation, Public Relationship Management Performance of Corporate Social Responsibility Projects
CITATION: Kathambi, I., & Gikara, G. (2020). Influence of public participation on the performance of corporate social responsibility projects in manufacturing firms in Kenya. The Strategic Journal of Business & Change Management, 7(3), 464 – 477.
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DOI: http://dx.doi.org/10.61426/sjbcm.v7i3.1685
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